Ihre Tätigkeiten

Senior Product Marketing Manager drives strategy, go-to-market execution, and downstream marketing across a diverse portfolio of mixed-signal sensing technologies. The role requires solid technical understanding of semiconductor sensors and sensor interfaces (e.g. CT/X-Ray detectors, ADCs, mixed-signal ASICs) combined with strong strategic capabilities, high flexibility, and hands-on marketing execution skills. The position collaborates closely with the global head of product marketing, global product line teams, R&D, sales, and central marketing/communication functions.
Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies
Develop global go-to-market plans in collaboration with product managers defining value propositions, messaging frameworks, target segments, solution roadmaps, and demonstrator or evaluation kit strategies
Plan and coordinate integrated marketing campaigns with regional and global marketing teams ensuring consistent execution across digital, events, sales, and partner channels
Develop high-quality marketing collateral including website content, brochures, flyers, videos, demo showcases, and graphics supporting campaign rollout and maintaining asset quality and messaging consistency
Act as a key representative of product lines at customer events, conferences, and industry exhibitions, delivering technical marketing presentations and demonstrating mixed-signal sensor solutions

Ihr Profil

Technical degrees (e.g. Electrical Engineering, Physics, Engineering Sciences, Industrial Engineering) or comparable qualification
Understanding of the IC development for sensor interfaces in factory/building automation and medical technology
Several years of experience in product marketing, product management, or technology marketing with mixed signal ICs
Experience in leading strategy and innovation projects; Experience in Design Thinking / Agile, business modeling, and business case calculations is desirable
Experience in developing and executing go-to-market strategies and managing marketing campaigns
Familiarity with graphics and content tools (Adobe, Canva, Figma, or similar) is a plus
A clear strategic mindset (consulting background) is required with strong communication and presentation skills
Excellent spoken and written English